10 Ways to Improve B2B Email Deliverability and Effectiveness by Vtrenz, Inc. Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased more... >> Discover more offerings from Vtrenz, Inc.

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Marketing Management | Email Campaign Management | Marketing Resource Management | Lead Management | Market Research and Demographics | Sales Management | Customer Relationship Management (CRM) | Business to Business Web Commerce | Business Process Management (BPM) | Business Process Outsourcing

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Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc. August 2008 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model by Aprimo, Inc. November 2008 - (Free Research) The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices by Vtrenz, Inc August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Automating Closed-Loop Marketing by Neolane Inc. October 2008 - (Free Research) Aberdeen research reveals closed-loop marketing practices and processes are fundamental drivers of superior performance for Best-in-Class companies; making closed-loop marketing as important today as it ever was in the past. (WHITE PAPER) GO TO WHITE PAPER

Best Practices or Best Effort? IDG research reveals gaps between information management best efforts and best practices by Iron Mountain Digital July 2008 - (Free Research) This IDG study provides four decisive actions that respondents are taking to better manage and protect their data, but at the same time, it uncovers several critical areas where enterprises may be falling short. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) September 2006 - (Free Research) In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company) October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

LendingTree: Direct Marketing Wins...with Enterprise Campaign Management by Aprimo, Inc. November 2008 - (Free Research) Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers by Silverpop Systems Inc. August 2008 - (Free Research) Read this whitepaper to learn how to use Web Analytics data to enable you to better understand your customers’ needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Impact of Regulations on Email Archiving Requirements by Google October 2008 - (Free Research) Email has become the lifeblood of the modern enterprise: it has supplanted paper-based and verbal communications as the most critical single element of the corporate communications infrastructure. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Increase Operational Efficiency by Outsourcing by Cisco Systems, Inc. February 2008 - (Free Research) Read this paper to learn how to increase operational efficiency by outsourcing. There are only so many hours in the day. Do you really want your employees spending valuable time managing your business's information technology (IT) system? (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

10 Places SAP® Customers Can Reduce Data Management Costs by Winshuttle, Inc. December 2008 - (Free Research) This white paper highlights 10 key places SAP customers can reduce IT operational costs, with a focus on trimming support and data entry costs by automating data entry. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Match Game: Is Offshoring a Fit for Your Help Desk Outsourcing Strategy? by ABS Associates, Inc. February 2008 - (Free Research) Let's examine the pros and cons of each as well as different situations where one or the other is the ideal match for your service desk strategy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company) February 2007 - (Free Research) View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Customer Information Quality Protection and Assessment by Datanomic A Customer Information Quality Assessment (C-IQA) provides a systematic review of your customer data, reporting on key information quality metrics to help you understand how effectively you are able to manage your customers.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company) January 2007 - (Free Research) Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

The Relevance Revolution: Making the Move from Personalized to Individualized Marketing by Portrait Software September 2008 - (Free Research) This paper explains the challenges marketers face today and how innovative, next-generation campaign approaches are beginning to separate the best from the rest. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Show How Marketing Makes Money: A 5-Step Plan for Proving ROI by Vtrenz, Inc June 2008 - (Free Research) This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Impactful Email Marketing Using Behavioral Analytics to Create Relevant Messages by Bronto Software October 2008 - (Free Research) Having the ability to take your email marketing/web analytics integration beyond traffic analysis builds true relationship email marketing. A successful strategy is to use web analytics for gauging the effectiveness of email marketing initiatives and determining optimization tactics. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Staying Competitive in the Changing Chemical Manufacturing Marketplace by Microsoft November 2008 - (Free Research) This paper discusses the ever-changing competitive landscape in the chemical industry and examines the five big issues that no chemical firm can ignore. (WHITE PAPER) GO TO WHITE PAPER

Customizable Customer Relationship Management (CRM) Suite for Enterprises by CDC Software - Pivotal CRM (E-mail this company) Pivotal CRM delivers rich CRM functionality out of the box to help organizations implement quickly with a lower total cost of ownership. As the market’s most customizable CRM solution, Pivotal CRM enables companies to cost-effectively adapt & integrate to fit their unique business processes.  (SOFTWARE PRODUCT) GO TO DETAILED REPORT

US Bank® Raises the Bar in Cross-sell Marketing using Next Generation Uplift Modeling by Portrait Software October 2008 - (Free Research) View this Webcast and learn to deliver targeted campaigns, drive down marketing costs and increase the level of business generation through campaign spend by leveraging incremental data modeling. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

The Enterprise Network Partner – Management and Transformation by Alcatel-Lucent November 2008 - (Free Research) This paper addresses the benefits of working with a managed service provider with the right experience to handle the management and transformation of enterprise voice and data networks and bring powerful strategic advantages to today’s businesses. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Business Process Management - Enabling Innovation and Business Agility in Financial Services by Metastorm February 2008 - (Free Research) This white paper explores how Business Process Management enables organizations to meet automation, efficiency and regulatory requirements. Discover how retail banking, investment banking and insurance sectors have successfully leveraged BPM technology. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Manticore Technology Boosts Revenue & Delivers Solid Investment ROI for Intellitactics by Manticore Technology November 2008 - (Free Research) The marketing team integrated Manticore Technology with their existing salesforce.com solution to create a comprehensive demand generation platform. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

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